Preservation of capital should be your number 1 priority in stock investing. If you lose 50% of your investment portfolio, you will have to double it just to get back where you started. It will take you six years to get it back if you average 12% a year (about 4 years if average 20% a year).
The next time you plan to buy a stock, the question should not be, "how much can I make?", but "how much can I lose?".
Figure out the risk/reward factor (ie. I think this stock has 2 down but 10 points up.) Jim Cramer says if you speculate, make it only a small percentage of your portfolio...
"Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1" - Warren Buffett
"An investor needs to do very few things as long as he or she avoids big mistakes." - Warren Buffett
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